Custom Wix Website Design: Why AI Can't Build Your Business (The Busigner Manifesto)
- Darshan | Busigner
- 5 days ago
- 3 min read
Updated: 2 days ago
In 2026, the most dangerous thing for your business is relying on a developer to change a phone number.
I see this pattern constantly with the business owners I help in the USA and Canada. They come to me frustrated because their previous agency "hard-coded" their website. When they needed to update their holiday hours, they had to submit a support ticket, wait 48 hours, and pay a $150 "maintenance fee" just because the code was too complex to touch.
They always ask me the same thing: "Darshan, can you just build me something I can actually own?"
This is why Busigner exists. But it wasn't always this way.
The Zoom Call That Changed Everything (My Story)
Let's go back to 2020. Like everyone else I was stuck at home, jumping on endless Zoom calls.
Back then I thought my job was just "making websites look good." I was obsessing over fonts and colors. But my clients started noticing something else. During our strategy sessions one client stopped me and said "You aren't just designing for us. You are teaching us how this business stuff actually works."
That hit me hard. I realized that design without a business strategy is just decoration. It’s like building a Ferrari with no engine. It looks great in the driveway but it won't take you anywhere.
That is the day "Web Design" died for me. And the Busigner (Business + Designer) was born.
Custom Wix Website Design: Your No-Code Secret Weapon
Right now the tech world is obsessed with DeepSeek and AI automation. Everyone is trying to make things faster. But speed is useless if you don't have control.
My strategy is strictly Custom Wix Website Design with zero code. I believe you shouldn't need a Computer Science degree to run your own marketing.
I Build on the Wix Editor:Â I use the robust Classic Wix Editor to create unique, high-performance layouts that don't look like templates.
Zero Custom Code:Â I push the platform's native features to the limit. Why? Because code breaks. Native features don't. This ensures your site never "crashes" just because of a plugin update.
I Train You on Zoom:Â Once the site is live, we get on a call. I record it. I show you exactly how to edit text, swap images, and check your analytics.
"But Darshan, Aren't You Losing Money?"
A traditional agency would say I'm crazy. They want you dependent on them. They want to charge you monthly retainers for doing nothing.
I am not an agency. I am a Busigner. My goal isn't to bill you for changing a font size. My goal is to help you double your revenue so you hire me again for your next project.
I am a Certified Wix Expert with 9 years of experience mastering Wix, Shopify, WordPress, and Square. I know the quirks and the secrets of each platform. I handle the complex setup (the Schema Markup, the Mobile Optimization, the Core Web Vitals) so you can focus on selling.
The Busigner Promise: A Human Partner in an AI World

We are living in an era of "Synthetic Internet." You can ask an AI to write your blog or layout a page. But AI cannot sit on a Zoom call with you and explain why your checkout page isn't converting. AI cannot look at your business model and say "Hey, maybe we should switch from Shopify to Wix to save you $2,000 a year in fees."
That is what I do.
I am your pilot:Â I get the plane off the ground safely.
I am your instructor:Â I teach you how to fly it.
I am air traffic control:Â I'm always here if you hit a storm.
Ready to Take Control?
If you are tired of "black box" web design where you don't know what's happening behind the scenes, let's talk. I don't just want to build your website. I want to build your confidence.
Let’s build smarter. Let's build a business, not just a site.